So yeah, there is an overall sexism problem in the world re this issue and so we women notice when things aren’t right, and yes maybe this isn’t a HUGE deal in the life or death sort of realm, but it is one more thing on the sh*tpile of sexism we deal with. First, women don’t get in business don’t get treated the same and haven’t ever been treated the same. Lord have mercy y’all need to take some basic sensitivity training and stop trying to say there isn’t a problem because you haven’t seen it or don’t think it’s important because it doesn’t effect you. Thanks to all you men for explaining how a woman should feel and that she should “stop whining”. Indeed, maybe a personalized welcome note to someone forking over $10,000 or more up front for a credit card? Especially at the high-end, high-touch, send something… a little more personalized. It’s why it matters that marketing staff understand your customer base, and not just have models predicting the characteristics describing who the median customer is.
#CENTURION CARD HOW TO#
Marketing is all about knowing who your customers are, and figuring out how to find more people like that. In other words, the marketing narrative matters most of all, which is why it’s so important to get this right. I went to the malls and I balled too hard/ ‘Oh my god is that a black card?’/ I turned around and replied, ‘Why, yes/ But I prefer the term African-American Express’ It was cool when Kanye West dropped references to it in 2004.
After all with the Black Card you’re really paying for prestige and exclusivity. Some might argue that the Tom Ford wallet is unisex and with designer this-or-that who is even to say? But it seems like sending out a wallet to a new female Black Card cardmember is a marketing fail. And people who aren’t those things may be sensitive about it, because the world can make them feel out of place or like they’re challenging convention to begin with. Small business owners, travelers, and those flying first class aren’t all older white men. They launched their Everyday lineup of cards aimed more at women. American Express knows this, though they know that historically their customer base for travel-focused cards is male and older. They’re frequently for sale online, going for about $150 at auction. Here’s a look at the Tom Ford wallet that American Express sends to Centurion customers. What about us girls? Sigh.īTW has nothing to do with the gift sent, but it seemed sexist a bit. I mentioned it to my rep and they said that’s what the marketing department sends. I don’t want to sound whiny or ungrateful but I’m a new Biz Centurion member and as a welcome present I get a guy’s wallet? But it’s that gift that turned the whole experience sour. Via Flickr User Clemson, Creative Commons LicenseĪ new Centurion business cardmember was excited for her new card, despite the high upfront cost. New in the last year is complimentary CLEAR membership, an Equinox Destination Access Membership, and a $1,000 annual Saks. There’s dedicated seating in airport Centurion lounges and the Hong Kong lounge has a dedicated sit-down dining service (currently closed). In addition to standard Platinum card benefits (although it lost the $200 annual airline fee credit last year), the Black card comes with Delta Platinum, Hilton Diamond, and IHG Rewards Platinum status. The personal card has a $5000 annual fee and you pay a $7500 initiation fee as well in your first year as a cardmember.
The American Express Black Card (Centurion Card) has a certain mystique but in my view the benefits aren’t worth the high cost.
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